KODAK: Prinergy On Demand
The primary goal of this project was to create a unique 3D animated world in which to explore and develop the five major pillars of the PRINERGY On Demand platform: Automation, Integration, Production Efficiency, Security, and Analytics & AI. These animated concepts would be used in digital media representing the product, on the web, in advertisements, social media, and more. This project was developed at Pixeldust Studios. I worked as VFX Supervisor for this project and engineered unique, intricate, challenging procedural VFX pipeline to produce dramatic animations that reflected KODAK's major pillars by creating complex animated graphics that would build the logo in an abstract 3D space.
After the art director/illustrator developed the Pillar logos as 2d elements, I created dynamic graphics to build them in 3D space. There were several creative challenges I had to overcome during the production of these animations, not least of which was taming the procedural animation elements, bending and warping them into the shapes required to build the intricate logos. Using cinematic camera motions, I managed to capture several unique angles of the abstract lines as they progressively grew over time. Special care was given to surface texture, reflections, and refractions, to make them appear tangible and real.
Responsible for all core vfx + look development and supervision at Pixeldust Studios using realtime RTX rendering pipeline in Unity HDRP and Side FX Houdini.
